John Lewis to air first spring TV ad | News
The spring 20 marketing campaign will present at 9pm this evening on ITV, selling the department store’s household and fashion giving. It will also contain splendor for the to start with time ever in a John Lewis Television set ad.
Featuring far more than two hundred goods, almost 60% of which are possess brand, John Lewis mentioned the advert “recognises customers’ frame of mind shift as we enter the spring year, and demonstrates how the retailer can enable create a new-year style that is as exclusive as its prospects are”.
Marketing and advertising director Martin George mentioned: ”We know that our prospects want to listen to far more from us outdoors of the Xmas period, which is why we have introduced our to start with ever spring Television set-led advertising marketing campaign, enabling us as a business to link with far more persons in the most pertinent way.
”This marketing campaign showcases our qualifications as a brand in tune with present day residing, and our skills in design across our possess brand goods and the extremely greatest of the brands we offer you across fashion, splendor and household.”
Very last 7 days John Lewis Partnership discovered that group earnings experienced fallen by almost a quarter in the calendar year to 25 January.
Earnings in advance of tax fell by 23% to £123m, and gross revenue were down 1.five% to £11.5bn. As a final result, personnel – or “partners” as they are identified – will get a bonus of just 2%.
New chairman Sharon White introduced a strategic evaluate with the purpose of reversing the financial gain decline. Even so, field sources told Drapers that John Lewis have to just take remedial action in advance of autumn in get to thwart its “fall from grace”.
