Superdry co-founder launches new brand Trench London

Trench London gentle launched with a immediate to client site for autumn 19, and formally launched at London Vogue 7 days in February with the opening of a pop-up store on Regents Avenue which will operate until mid-March.

The model will also be built obtainable as a result of premium wholesale accounts for autumn twenty. Holder is artistic director of the model, which focuses on contemporary interpretations of heritage British styles, for both of those adult men and gals.

Trench coats, Harrington jackets and leather bombers make up the vary – with 15 styles in whole. Merchandise are built from premium resources, like one hundred% cotton gabardine and Italian leather. Prices vary from £400 for a Harrington jacket to £1,000 for a leather jacket.

The label is component of a wider task from Holder, which will see the start of 10 new sub-brand names in whole more than the coming calendar year – all of which will sit less than an overarching business named JackitCo. All eventual 10 brand names will be obtainable to purchase on an online marketplace named L1ne.com – set to start in January 2021.

Trench London is the 2nd model from the portfolio to start. Down jacket model Jack1t, debuted at Pitti Uomo in June 2019 and launched in September 2019. Impending launches aim on unique parts of the industry – for instance: heritage impressed jersey separates these as hoodies and tracksuit trousers, and natural, sustainable outerwear. The upcoming model, which is yet to be declared, will start in September 2020.