Khadi Board plans to take e-commerce route, Retail News, ET Retail

Hubballi: To endorse marketing of khadi merchandise, Karnataka State Khadi and Gramodyog Board is planning to use on the net and e-commerce platforms.

There are additional than 9,000 staff in the khadi field. In the course of the lockdown induced by Covid-19, khadi staff ended up in difficulties as their merchandise remained unsold.

Jayavibhav Swamy, CEO of the Khadi Board, mentioned that due to Covid-19, khadi merchandise value Rs 280 crore remained unsold in 207 khadi centres. For financial revival of the khadi field, the board plans to provide on the net e-marketing facility for khadi merchandise. “The matter will be reviewed in the board assembly and a decision will be taken no matter whether to have talks with e-commerce corporations this sort of as Amazon and Flipkart,” he mentioned.

The finance department has approved to crystal clear the pending MDA and incentive up to 2018-19, totaling Rs fifty one.4 crore. The amount of money will be unveiled in a month, he mentioned. Financial revival of the sector will start out in a month or so, he included.

Krishnappa Gouda NR, chairman of the Khadi Board, mentioned that the board is planning to attract additional youths to khadi by introducing progressive and fashionable patterns in apparels. The board has experienced around three hundred tailors in association with the Indian Institute of Manner Know-how to make khadi stylish.