Krystal Unveiled as CHARLES & KEITH’s First-Ever Global Brand Ambassador
Press Launch
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Jan 3, 2022 08:00 EST
SINGAPORE,
January 3, 2022(Newswire.com) –
CHARLES & KEITH – the go-to label for footwear, handbags and extras on the cutting edge of trend – appoints actress and singer Krystal as its to start with-ever world brand name ambassador, continuing its vision to empower women all-around the earth to convey by themselves freely by style.
Recognised for her eager sense of manner, the multi-hyphenate who was a member of the K-pop female group f(x), is the embodiment of the modern-day girl, who strives to be the most genuine edition of herself.
The ambassadorship kicks off with Krystal fronting the Spring 22 campaign, which highlights this season’s essential footwear and bags models from the Blooming Spring assortment: the place contemporary floral motifs, fragile pastels and brilliant splashes of colours choose centre stage.
Each mates and enthusiasts alike can also expect exclusive movie material, where the proficient multi-hyphenate will showcase her various sides and address burning issues on all factors trend lifestyle.
“CHARLES & KEITH has generally celebrated girls, encouraging their expression of individuality and model through our collections. We’re thrilled to welcome Krystal, whose spirit closely aligns with our brand name values, to the CHARLES & KEITH relatives. Together, we hope to inspire ladies all all-around the earth to showcase their individual design – fun, freely and with prosper” explained brand name co-founder, Keith Wong.
“I am definitely honoured and happy to be the very first world-wide manufacturer ambassador of CHARLES & KEITH. I value the brand’s steady endeavour to empower girls through manner above its 25-12 months history – developing superbly crafted collections that element a wonderful harmony amongst on-development models and classic wardrobe staples,” Krystal explained of her new part.
“Spring retains a special area in my coronary heart – you often get the perception that it is a time for renewal and optimism – the great time to kick-get started this collaboration. I am on the lookout ahead to be on set for the marketing campaign shoot and currently being transported to a floral wonderland with refreshing, playful colors,” she added.
The CHARLES & KEITH Blooming Spring marketing campaign for Spring 2022 showcasing Krystal will launch in February 2022.
Media Relations:
CHARLES & KEITH International Press Business office
Phone: +65 6590 7700
Email: [email protected]
About CHARLES & KEITH
CHARLES & KEITH is the go-to fashion label for attractive urbanites, acknowledged for its curated collections of applicable designs. Founded in 1996 by entrepreneurs Charles Wong and Keith Wong with the intent to spark pleasure and self esteem in style-forward gals by supplying footwear layouts that are adaptable and appeal to on-trend sensibilities, the brand name has evolved to give a comprehensive-fledged line of footwear, luggage, eyewear, components and costume jewelry.
Anchored by its 4 model values – Experimental, Desirable, Curated and Modern – CHARLES & KEITH aims to celebrate and inspire ladies every working day. With about 600 brick-and-mortar shops in its global community, CHARLESKEITH.COM extends the brand’s get to by means of the United States of The united states, Asia Pacific and Europe.
Resource: CHARLES & KEITH
