Marcowagon gives flight to global fast-fashion brands via e-commerce, Retail News, ET Retail

Redefining cross-border e-commerce in the style place, India-headquartered Marcowagon Retail Pvt Ltd (MRPL) is launching major European brands in the sub-continent.

In excess of the modern many years, MRPL has introduced globally-renowned brands like of FOX, OVS, Trendyol, Koton, 361 Levels, Qupid, Alcott, Bambi, and DeFacto to the Indian consumers through various e-commerce platforms together with Ajio, Myntra, Firstcry, Amazon, Nykaa, Flipkart, etc.

“MRPL has been spearheading international brand launches in India since 2013 and catering to the style demands of around 150 million clients day to day and throughout three hundred POS,” suggests Zenil Shah, MD, MRPL.

“Since e-commerce is a style enabler in today’s environment and additional Indians have gotten applied to purchasing on the internet, we have found an inflow of digital to start with brands that have set up their sector existence, quickly. Therefore, the time is just right for worldwide style brands to examine India launch by means of e-commerce or digital channels and MRPL is the great lover to empower this,” Zenil adds.

MRPL’s diversified brand providing clothing/footwear in adult males/ladies and little ones classes

MRPL’s diversified world brand portfolio incorporates quick style brands like Trendyol, Koton, and Defacto from Turkey, Italian style brand OVS, women’s footwear brand Qupid from Usa, high quality infant put on Fox Little one, lingerie brand Penti, athletics brand 361 degrees, and several additional.

Modatech, MRPL’s e-commerce wing

“Our e-commerce journey started in 2015 when we realized that e-commerce was the long term for world style. Given that then, we have focused on launching and scaling brands through e-commerce. By way of Modatech, the e-commerce market wing of MRPL, we are doing work on the ‘International Just in Time model’ the place we would be capable to scale a brand’s total season’s providing comprising around 5000 designs at the same time, throughout all Indian e-commerce platforms, with a ‘no stock design.’ This would scale our business ten instances around the present-day quantities,” Zenil adds.

With a dynamic portfolio of around 15 world brands, an in-depth comprehension of the on the internet retail ecosystem, and associate offices in Turkey, Dubai, Uk, Italy and China, MRPL is the most preferred lover for worldwide brands wanting to foray into the Indian and world e-commerce landscape, Zenil suggests.

The way ahead and progress program

“We have onboarded world brands like Germany-based mostly Tom Tailor and Tally Weijl from Switzerland and we are frequently wanting out for opportunities to bring excellent worldwide style to Indians by way of e-commerce and digital channels. We have been rising 200% YOY, and have expanded our operations in the Middle East sector through e-commerce providers like Noon, Namshi, Amazon, Styli,” Zenil adds.