September 23, 2021


Shopping Works Wonders

Mumbai-based Luxury Fashion House Purple Style Labs acquires Wendell Rodricks Label, Retail News, ET Retail

Mumbai: Mumbai-based Luxury Trend Residence, Purple Fashion Labs (PSL) will get the late vogue designer Wendell Rodricks resort have on label for an undisclosed amount. The label was launched his label in 1989.

In February, internationally-acclaimed vogue designer Wendell Rodricks had handed away in Goa at the age of fifty nine.

“I was wanting for a sturdy investor to revive and carry on the Wendell Rodricks brand and PSL is the best decision to use Wendell’s DNA to carry on his legacy,” stated Jerome Marrel, business and lifestyle spouse of Wendell on the merger. “I am really joyful that the operations have already started off. This business deal will enable me shift on with Wendell’s dream undertaking, the Moda Goa Museum & Analysis Centre.”

Alongside with revolutionary the concept of resort have on, Rodricks also advocated eco-pleasant vogue and was acknowledged to have revived Kunbi – the regular saree of Goa.

“We are honoured to have been given the job to carry on the legacy of Wendell Rodricks,” stated Abhishek Agarwal, founder of Purple Fashion Labs. “At PSL, we imagine that Indian vogue deserves to get recognition at a global luxurious retail system and this affiliation will undoubtedly enable us in attaining our mutual objective.”

Schulen Fernandes, who started off her job with Wendell and rejoined him in 2016 as the Design Head would go on in the same function for the brand.

An alumnus of IIT Bombay, Agarwal started PSL in 2015. Later on the business had obtained Pernia’s Pop-Up Store, a multi-designer E-commerce system and subsequently converted into an omnichannel brand by launching thought retailers Mumbai, Delhi, Bengaluru, Kolkata and Hyderabad. Last yr, the business had also opened its 1st overseas shop in Mayfair, London.