October 25, 2021


Shopping Works Wonders

Online boosts revenues at Havaianas

On a frequent currency foundation web earnings at the footwear brand rose by 63% to R$516m (£70.57m), as opposed with the equal interval in 2020.

In Europe, gross sales volumes increased by 38% 12 months on 12 months, and earnings on a frequent currency foundation increased by forty one%.

In the meantime, gross sales volumes in the US increased by fifty two% in the second quarter, as opposed with the exact quarter in 2020.

Total, on the net gross sales in the second quarter of 2021 reached R$220m (£30.1m), which was a few occasions better as opposed with the equal interval in 2019. On line accounted for twenty% of complete gross sales, and 38% of worldwide gross sales.

Alpargatas, the proprietor of Havaianas International, recorded a seventy one% increase in web earnings to R$1,095m (£149.8m), as opposed with the equal interval in 2020.

Alpargatas president Beto Funari, claimed: “We go on to see strong international demand for the brand, which in line with casual fashion trends, has been prioritizing comfort and ease and the migration of end users in research of electronic encounters. These trends have strengthened Havaianas globally.”