Puma opens its largest store in north India in Gurgaon, Retail News, ET Retail

German sportswear manufacturer Puma on Thursday opened its premier retailer in north India in Gurgaon.

The keep in Gurgaon’s CyberHub retail desired destination is distribute about about 7,000 sq ft and is a “digitally-enabled experiential store” with a good deal of electronic contact factors to entice digitally savvy prospects who are progressively buying on the internet.

Gurgaon keep is the next premier for Puma in India soon after its flagship outlet in Bengaluru.

Puma had lined up a complete host of famous people for the event together with boxing entire world champion MC Mary Kom, member of Tokyo Olympics Hockey bronze medal-successful crew Rupinder Pal Singh, cricketer Washington Sundar and singer Harrdy Sandhu for the opening party on Thursday night.

Puma’s huge NCR store arrives close on the heels of a flagship keep launch final month in New Delhi by rival Adidas. Distribute around all over 6,000 sq ft in the capital’s leading business district of Connaught Area, the retailer offers of 32 digital touch details including immersive screens, digital plinths and ceiling screens to give buyers a digital browsing expertise.

Similarly, US-primarily based Nike Inc. is setting up to launch its largest India shop of about 10,000 sq ft in New Delhi’s Pick out Citywalk, according to sources.