Royal Enfield, Levi’s ink deal, unveil new apparel range, Retail News, ET Retail

NEW DELHI: Royal Enfield and Levi’s have struck a partnership to catch the interest of motorcycle riders and denim admirers alike.

Although Royal Enfield will deliver in the knowledge of motorcycling, the apparel husband or wife Levis’ will be the brands, said Puneet Sood, head of apparel business at Royal Enfield.

The partnership will retail denims and jackets made from CORDURA® denim with higher abrasion resistance. They are purposefully created with functions like armour slots for shoulder, elbow and knee, a 3D pocket with a hidden zipper, higher visibility reflective tape and extra.

In addition, there is a broad vary of graphic t-shirts accessible in the selection, with models made by a multi-disciplinary artist, Toria Jaymes, who is effective below the guise of “Keep Outside the house”. Toria has a strong, authentic design language, and is a rider herself. She has previously collaborated with Royal Enfield and is typically witnessed in Levi’s® as she is a huge fan of the model herself.

Talking about the capsule selection, Sood added, “The cotton apparel and denim are higher abrasion resistance with uncomplicated entry to aspect pockets.”

The driving apparel will have an aesthetic charm and at the same time are function-push. The apparel selection will vary between Rs 1,499 and Rs seven,999 whilst the demin will be priced Rs 6,999 onwards.

“The merchandise aesthetics and the functionalities set this selection aside and I am guaranteed the motorcycling local community and even the rider at heart will love this selection,” said Sanjeev Mohanty, MD – South Asia & MENA, Levi Strauss & Co.

Previously in June, Royal Enfield introduced the start of its initial-at any time apparel and driving gear vary, completely for women in India.