Tailored Brands appoints Carolyn Pollock as CMO
Pollock is a demonstrated marketing and management specialist with a 20 12 months track record of driving development and setting up thriving brands. She has delivered results in both of those rapidly-development entrepreneurial and recognized companies by making a clear vision, articulating concentrated strategic priorities and managing thriving teams, according to Tailor-made Manufacturers.
Pollock brings to this purpose extra than ten a long time of expertise in consulting and interim marketing management roles at recognized companies these as eBay, Dolby, and Fb, as perfectly as major begin-ups like Thumbtack, Dashlane, and A person Kings Lane. Her consulting expertise permits Pollock to incorporate a rapidly development and agile thoughts-set with an knowing of how to generate transform in an recognized organisation. Prior to consulting, Pollock held marketing management roles at eBay and began her occupation with Unilever and Labatt Breweries of Canada.
“Carolyn joined us in a consulting purpose in mid-2018 – originally defining the manufacturer methods for The Men’s Wearhouse and Jos. A. Bank and then overseeing marketing for Jos. A. Bank. She has been instrumental in shaping Jos. A. Bank’s marketing technique from both of those a creative and channel point of view. Underneath Carolyn’s management, the manufacturer has noticed development in new buyer acquisition, together with the significant young generations, and considerable will increase in e-commerce and retail store visitors. We are thrilled to have Carolyn generate the marketing technique across all of our retail brands,” Tailor-made Manufacturers chief buyer officer Carrie Ask reported.
“I am psyched to lead the marketing transformation at Tailor-made Manufacturers as we keep on to evolve our creative and attain our clients in extra pertinent means. A person of the 1st modifications we are producing to assist modernise and boost the efficiency and effectiveness of our marketing efforts is the signing of Starcom as our new media agency. Starcom is a person of the major media companies in the nation and brings a knowledge-driven solution that will evolve our media blend, which is significant as we search to attain a young and increasingly digital-1st buyer,” Pollock reported.
Fibre2Fashion Information Desk (GK)
Tailor-made Manufacturers has introduced the appointment of Carolyn Pollock as chief marketing officer. She will report to chief buyer officer, Carrie Ask, and will oversee marketing for all of the firm’s retail brands, together with Men’s Wearhouse, Jos. A. Bank, Moores Outfits for guys and K&G. Tailor-made Manufacturers is a major omni-channel specialty retailer.
