The Power of YouTube for Fashion Brands

The Power Of YouTube For Fashion Brands | Fashion Gone Rogue

The growth of YouTube and its necessity in today’s world 

The last two years have brought about many changes in the fashion world. With offline marketing taking a backseat, social media platforms have taken centre stage. As a result, many brands and companies have entirely digitised themselves, and YouTube is one such platform that has been fruitful for them.

YouTube has always been a great marketing tool since its inception. It is an incredible medium for companies that want to connect with their audience while demonstrating the brand’s personality and image. However, it also requires tremendous effort as there is a plethora of content on YouTube, so brands have to be extra creative while putting out videos. 

The popularity of YouTube has increased over the years because of the creative freedom it provides and its user-friendly interface. However, the reach of YouTube videos can’t be predicted as they have the potential to simultaneously reach target and non-target consumers. Luxury fashion brands like Burberry, Dior, and Chanel have always made the best use of this platform.

How relevant is YouTube for fashion brands?

If you look around in any public space, you will see most people glued to their phones. This is because mobile devices have become increasingly advanced, giving people access to the world within their palms. Research has revealed that the video format is the most preferred media content.

Therefore, it only makes sense for brands to invest heavily in video editing, especially for platforms like YouTube. For additional leverage, the following facts about YouTube will prove the power YouTube holds:

  • More than 1 billion hours of video are consumed on YouTube every day. This surpasses the hours on Netflix and Facebook combined. 
  • YouTube has the highest engagement rate amongst youth and adult groups.
  • More people prefer watching online videos than live television.

How will YouTube help fashion brands?

The benefits of YouTube are vast and can be summarised in the following ways:

  1. Improves brand credibility

A YouTube channel gives brands the freedom to showcase their personality and authentic self. It is also easy access to consumers’ likes and dislikes by connecting with them. Finally, an active YouTube channel allows the potential audience to see how credible the label is and familiarise themselves with various brand offers. 

YouTube live streams, virtual events, and special subscriber access take the audience on a more intimate journey with the brand. Eventually, the customer will be more open to the label, thus, increasing the overall brand credibility. 

  1. Higher brand engagement

You will find more users on YouTube than on any other social media platform. Of course, it takes time to create videos and, more so, video editing. However, video content is more accessible and easier to consume than other forms such as text or images.

Suppose the content on a fashion brand’s YouTube channel is good. In that case, the algorithm is built so that YouTube will recommend more people to subscribe to it. If not adequately utilised, competitors will quickly gain an edge over each other. Eventually, a fashion brand will generate higher engagement with consistent and good-quality content.

  1. Gain more subscribers

Following closely to YouTube’s algorithm, the channel of a fashion brand will be recommended to more people if they are consistent with their content. Furthermore, if the content is genuinely engaging, the audience will gladly subscribe to the channel and consume more content. 

Sometimes, all it takes for a brand to become a global sensation is for one video to go viral and new subscribers come flocking in. It adds to the global image and recognition of the brand. However, the fashion brand must not hold back on the quality of the content after gaining newer audiences to do well on social media. 

  1. Increased traffic

Engagement and traffic are closely related to social media channels. The importance of having loyal customers and steady traffic on the website of a fashion brand cannot be stressed enough. Fashion brands get the advantage of increasing traffic to their website via YouTube videos. 

An online video editor can be used to add direct links to the website and other graphics on the videos that the audience watches. If the content is good enough, people will be interested in checking out the content on the brand’s website. Depending on the success of this approach, more people will subscribe to newsletters, blog posts, and mailing list options.

  1. Targeted advertisements

Demographics can be ascertained on the YouTube channel, and advertisements can be directly targeted to the consumers meeting the criteria. An effective advertising campaign knows how much emphasis is to be laid on this aspect so that the videos uploaded reach the best-suited demographic. 

Wrongly-placed advertisements will lower conversion rates and reduce engagement. Eventually, the brand’s name and sales will go for a toss. YouTube advertising works its magic by exposing the brand to more potential customers. One can never underestimate the reach of YouTube.

How can fashion brands optimise YouTube?

Here are five easy ways in which fashion brands can make the most out of YouTube:

  1. Use titles and tags for videos. If you use relevant search terms, YouTube will know the exact consumer of the content.
  2. Build your brand by asking for likes, comments, subscriptions, and shares.
  3. Encourage brand-building through contests and other interactive activities. 
  4. Share insights and behind-the-scenes content with the interested audience. 
  5. Share, embed, and tweet YouTube videos. 

Conclusion

YouTube is a winning marketing tool for fashion brands. It helps them to stay relevant in a dynamic industry. When used correctly, fashion brands will have more traffic, better engagement, more leads, and increased customers. Eventually, the brand will have more sales and be able to create a reputation and brand image for itself in the concerned sphere.