The third and final day of London Fashion Week | News

Sunday started off with extra vogue movies – Central Saint Martins MA vogue students submitted an 11 minute online video ranging from collages of sketches, to time lapse movies of pieces of clothing getting stitched together and a mix of abstract imagery, all generated ”at a distance”.

Menswear manufacturer 8ON8 launched a sustainable “headdress” collection as a result of a online video titled Crown of Ruins.

Its designer Li Gong developed nine hats – designed from elements from former collections or charity shop finds, and presented these as a result of a online video shot with a 360 digicam.

Womenswear manufacturer Rixo took up the British Vogue Council’s offer to demonstrate for the duration of what would have historically been menswear demonstrate dates.

The brand’s clip ran just less than two minutes lengthy and took viewers guiding the scenes of its resort 2021 lookbook shoot, titled Flora [main graphic over] – which took position in the again back garden of co-founder Henrietta Rix’s relatives home.

Founders Rix and Orlagh McCloskey are Drapers 30 less than 30 alumni, and their most current collection functions the brand’s signature ditsy floral prints and flowing hemlines, interspersed with much larger, graphic florals.

Genderless manufacturer Natasha Zinko x Duo, comprising deadstock and upcylced fabrics, was released in 2019 by the Ukrainian designer and her son Ivan, aged 13. They released the brand’s SS21 collection, named Sober, as a result of a film exhibiting products carrying the Americana themed appears to be in a solar drenched industry – soundtracked to Chuck Berry’s C’est La Vie.

The designer cited Hunter S. Thompson’s 1971 novel Dread and Loathing in Las Vegas as an inspiration, and the collection performed with “a nostalgic celebration of the land of the no cost, which is a stark contrast to the painful and harrowing imagery that has emerged from the US in new months.” 

In an exciting use of technological innovation befitting to the electronic LFW, the presentation then led to a virtual retail outlet on US retailer The Webster’s internet site, the place 3D renderings of the appears to be were being shown in a location developed to replicate its Miami and L.A stores. 

The past time Drapers noticed menswear manufacturer Jordan Luca, it was opening the AW20 demonstrates at east London’s Shoreditch City Hall.

What a variation 1 time will make – the manufacturer offered a glimpse into its SS21 collection as a result of abstract film Manifest – the place viewers could just about catch glimpses of upcoming item like floral shirts and checkered trousers.

The Drapers verdict of day a few of LFW

The theme of this year’s London Vogue Week was “reset” – and the celebration certainly reset the format of vogue week and persevered as a result of lockdown conditions.

The bulk of designers associated selected to target on inventive, film-primarily based presentations – which were being exciting to look at, but did not offer much new item.

The models that did have new item to offer, these types of as Rixo and Natasha Zinko, managed to showcase it comprehensively. Others, these types of as Jordan Luca, targeted on imagery and film somewhat than truly showcasing item.

This is the initial of the electronic vogue months, and was applied largely to continue to keep models in the consumers’ eye, somewhat than showcase new item to the business.

Sustainability emerged as a important theme through the new collections, as designers applied surplus fabrics for the duration of Covid-19 – it would be a superior lesson for the business to choose away and carry into foreseeable future seasons.