October 20, 2021


Shopping Works Wonders

Virgil Abloh’s next Louis Vuitton menswear show is going global

As the menswear reveals for spring 2021 are unveiling digitally this week, Virgil Abloh introduced that he will be opting out of revealing his collection for Louis Vuitton at this time.

Alternatively, the nonetheless-to-be-produced collection — titled “Message in a Bottle” — will be revealed Aug. 6 in Shanghai as section of a series of intercontinental places the place the threads will be introduced in actual daily life.

Paris and Tokyo will also participate in host to Vuitton’s journey, with additional cities possibly getting extra to the calendar until finally the conclude of 2020.

In an effort and hard work to go away from the regular single-season format, Abloh programs to fuse various collections and display them all at as soon as. In accordance to a push release, the Aug. 6 display will give “looks recurring from the Slide-Wintertime 2020 collection, appears freely established by the studio through the lockdown working with recycled content, and new appears established from current strategies.”

virgil abloh
Courtesy of Louis Vuitton

Till then, a limited movie (directed by Abloh) identified as “The Adventures of Zoooom with Friends” will have to suffice. Introduced by the storied French label Friday, it characteristics a motley crew of animated people playfully producing their way close to the Town of Lights. It concludes with the people packing Louis Vuitton shipping containers and loading them on a barge that sets sail on the River Seine with a metaphorical see of arriving in Shanghai for the brand’s significant Aug. 6 reveal.

As the field indicating goes, “It’s generally manner week someplace.” Depart it to Abloh to deliver manner — and the hype that he inevitably inspires — in all places.