Afro-Latina Beauty Brand Co-founder Talks Tips, Culture and Finding Success

(BPT) – Ada Rojas is not your normal entrepreneur and small-business operator. She’s a person of only a few Afro-Latinas to launch a natural beauty brand with her neighborhood in mind as the inspiration. Even though illustration is a hot button subject for quite a few industries and workplaces, Latina voices and stories typically continue to go unheard. In partnership with Concentrate on, Ada’s tale is becoming told by way of the retailer’s Más Que (“More Than”) marketing campaign, which is a new, yr-extended celebration that options Latino artists, entrepreneurs and staff members’ inspirational stories of achievements, resilience and cultural contributions. Ada, an Afro-Latina Dominicana (Dominican) from the Bronx, is now on a mission to pave the way for other aspiring Latina entrepreneurs who also “live in the hyphen” and embrace their bicultural ordeals.

“I’m proud to be Afro-Latina,” suggests Ada. “I’m similarly proud of my Latinidad but also proud

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