May 20, 2022


Shopping Works Wonders

ABFRL to set up D2C platform; build portfolio of fashion, lifestyle brands, Retail News, ET Retail

New Delhi: Aditya Birla Manner and Retail Restricted (ABFRL) these days announced its foray into the Direct to Shopper (D2C) business. ABFRL’s board of directors accredited location up a new subsidiary for setting up a D2C portfolio, the fashion retailer said in a media release.

The firm aims to established up a D2C platform and build a portfolio of electronic makes across types in manner, natural beauty and other lifestyle segments, read the media release. In the potential, the trend organization also programs to acquire other scalable D2C manufacturers, it said.

“We are fired up about the D2C chance in India. At ABFRL, we want to establish the following established of iconic brand names in the electronic space as we evolve with our altering buyers,” reported Ashish Dikshit, Managing Director, ABFRL.

“Leveraging our main abilities all over style, product development, sourcing and model developing that have enabled us to develop some of India’s most beloved style brands in the offline room, we now desire to craft a blockbuster portfolio in the digital room as properly,” Dikshit added.

ABFRL’s D2C platform will to begin with be funded by means of inside accruals. Even so, in the potential, the company plans to carry exterior capital to speed up development, it claimed.

ABFRL, a portion of the Aditya Birla Group, now has more than 3000 retail shops in the region and sells fashion brands these as Louis Philippe, Van Heusen, Allen Solly and Peter England.