Fashion retailer Bestseller India partners with social commerce platform Trell, Retail News, ET Retail

New Delhi: Clothes retailer Bestseller India has introduced its partnership with Trell to start fashion models Jack&Jones, Vero Moda and Only on the social commerce system.

This partnership marks the foray of Bestseller India into social commerce. At this time, the fashion retailer has 375 brand shops and is present in more than 1000 shop-in-retailers in multi-brand stores across the state.

“We are consistently making an attempt to explore newer ways to connect with our buyers and our partnership with Trell will help us in that endeavor,” claimed Vineet Gautam, CEO & Country Head, Bestseller India in a statement.

“Influencer marketing is now a whole-fledged marketing channel and merged with the featuring of social commerce, we see remarkable possibility in this partnership with Trell,” he included.

Through this affiliation, social commerce platform Trell aims to maximize its choices in the mass quality phase and bolster its existence in the Indian trend sector.

“We are fired up to insert global manner models Jack&Jones, Vero Moda, and Only from Bestseller India Group to our system. With the addition of a legacy model, we have strengthened our clothing category even though also catering to a numerous assortment of customers,” reported Pulkit Agrawal, CEO, and Co-Founder, Trell.

Presently, Trell features items from makes this sort of as Bombay Shaving Corporation, L’Oreal, Garnier, Plum Goodness, Calvin Klein, Elle 18, World Desi, and Bewakoof across splendor, style, little one care, and own treatment groups on its system.