October 20, 2021

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Hospitality apparel brand Chef Works acquires Bragard

Chef Works, the world chief in culinary and hospitality attire, has declared the acquisition of Bragard Team SAS from Fristads Kansas team in Sweden. In excess of the last 80 decades, Bragard proven by itself as a really-respected culinary brand name. Bragard’s heritage and textile innovations have established it apart – particularly all through Europe. 

 

Bragard’s longstanding associations with Michelin and Bocuse d’Or keep on to fortify its prestige.

 

Chef Works, which operates in extra than ninety nations, revolutionised the culinary and hospitality attire industries with vogue-forward chef coats, aprons, shirts, pants and hats that selection from road-influenced to classic.

 

“We have large appreciation for Bragard and the contributions it has designed to the culinary attire space for extra than 80 decades,” Neil Gross, CEO of Chef Works United states of america, claimed in a push launch. “It is a world brand name that straight away instructions respect and we’re enthusiastic to see what we can attain doing work alongside one another.”

 

In excess of the coming months, Chef Works will work closely with the Bragard crew to assess respective world tactics and footprint.

 

“We have extended respected Bragard for its originality, French id and dedicated staff members,” Paul Gross, managing director of Chef Works International, claimed. “The brand name is recognised all over the entire world as a chief in the hospitality sector — particularly in the cafe business. By investing in the Bragard holding firm, we are supporting extended-expression advancement to provide high-quality products and companies to all prospects all over the entire world.”

 

“It is a one of a kind possibility for our team to acquire assistance from a loved ones-owned firm like Chef Works in the exact sector. They have resolved to fortify Bragard, a classic brand name with one of a kind market share and independence,” Guy Boeuf, CEO-President of Bragard, claimed in the launch.

Fibre2Fashion News Desk (JL)

Chef Works, the world chief in culinary and hospitality attire, has declared the acquisition of Bragard Team SAS from Fristads Kansas team in Sweden. In excess of the last 80 decades, Bragard proven by itself as a really-respected culinary brand name. Bragard’s heritage and textile innovations have established it apart – particularly all through Europe.