M&S bra-fitting goes digital | News

The new software, which is now dwell in retail outlet and on the web, presents a personalised practical experience for consumers, including appointment reminders, and adhere to-up e-mails with recommendations for new items in desired variations. 

The software is also linked to the retailer’s Sparks loyalty card, meaning consumers can simply just scan their card with the bra fitter to entry all their facts, relatively than possessing to uncover their scheduling email when they go for an appointment.

The M&S crew has also developed a version of the scheduling software for the digital equipment employed by retail outlet colleagues, meaning they can speedily and effortlessly e book appointments for consumers buying in-retail outlet. The retailer has invested in 16,000 of these digital instruments for employees, from Honeywell. 

The post-appointment purchaser e-mails, which go the fitting support to paper-free, have been made to help women of all ages who want to repeat buys. The digital software retains all of a customer’s favourites and choices, enabling consumers to purchase on the web just after a bra healthy.

M&S mentioned the in-home support will help the business by delivering the crew with entry to much better information, to advise personalised items to consumers, and thus eventually expand the support. In the lengthy term, it will strengthen availability of bras, as the retailer will have a much better knowing of bestselling bra dimensions and variations, as very well as currently being in a position to much better monitor lingerie buying tendencies and acquiring routines. 

The new software also means M&S can a lot more accurately record how lots of bra matches are happening to make sure each retail outlet has the ideal total of bra fitters operating from its crew of five,000 properly trained fitters. 

“M&S is altering and we have a relentless target on what our consumers want – quick to dress in type and wardrobe essentials delivered at terrific price and backed up by an quick buying experience”, Laura Charles, director of lingerie for M&S, mentioned. “With 1 in a few women of all ages putting on an M&S bra, it is our top wardrobe essential and we’re psyched that this software will help us strengthen the buying practical experience for our consumers. Presenting us much better entry to information, it can eventually help us expand our market-primary bra share.”