How apparel cos are going designer with masks, Retail News, ET Retail

A NIFT-y move: How apparel cos are going designer with masksGurgaon: With covering up faces turning out to be the new standard, attire models in Gurgaon are now collaborating with the manner planet to satisfy domestic and also capitalise on the world wide desire for designer masks.

The Attire Export Advertising Council (AEPC) has a short while ago tied up with the National Institute of Manner Know-how (NIFT) to make certain the masks generated by export models in Gurgaon come to be fashionable — the designers are doing the job on cotton-dependent washable one and double layer masks of different colors and types.

In accordance to AEPC chairman A Sakthivel, close to five hundred-600 attire homes are now producing masks “and quite a few far more are very likely to start generation soon”. “Eventually, the designer masks will swap the typical ones, especially in the western international locations. We are collaborating with NIFT on designer masks. The moment the restriction on export of masks is lifted, we be expecting substantial orders from international marketplaces,” he stated.

Attire homes say the designer masks will be generated subsequent scientific norms. “We will incorporate the technologies of N-95 masks when developing the designer masks. The styles will be unique for adult men and women of all ages — striped and camouflage masks for males, and attractive for the women,” stated Arunav Gagoi, the chief designer of Modelama Export.

For far more health and fitness acutely aware people today, there will be masks with replaceable filter, which can be positioned in among two levels of cloths. After every single use, the filter can be replaced, he stated.

Arvind Rai, the company’s director, stated they have currently began acquiring orders from company homes and occasion administration companies. “These companies want masks with their logos on them. And quickly, these masks will be in higher desire in equally domestic and international marketplaces as they are step by step turning out to be a aspect of people’s apparel,” he stated.