December 2, 2021

YPRQ-Shopping

Shopping Works Wonders

Matthew O’Brien to show new collection at Pure London

Pic: Pure London


Matthew O’Brien, the winner of Britain’s Leading Designer, is established to start an inaugural, prepared to use featuring for wholesale at Pure London in stand C54 in the high quality evening use section. Pure London, the trade fashion purchasing event, representing womenswear, menswear, footwear, equipment, and young fashion, will be held from February 9-11, 2020.

Above four years, Matthew has established an eponymous label at a flagship retailer in Chester, specialising in couture evening use, bespoke bridal, millinery and men’s tailoring, utilizing outstanding high-quality British materials. The new prepared to use wholesale assortment captures the essence of couture devoid of compromising on high-quality or interest to detail. sixty styles will be offered at Pure London with vendors capable to fee special garments, subject to a minimal invest, in accordance to a press release on the exhibit.

“This is my very first time creating and presenting a assortment for wholesale, also my very first time attending Pure London. Observing every garment’s journey from the sketch book, to the catwalk, into suppliers globally is thrilling. The assortment has been created for lovers of luxurious seeking to seize a timeless glamour and sophistication in their look, no subject the age. The kinds have been influenced by listening to my shoppers in excess of the years and comprehending what helps make them come to feel self-confident and empowered. My label is the go-to for any specific celebration, from an stop of time period promenade to a business evening meal, pink carpet awards ceremony to a charity ball, and every thing in among,” Brien claimed.

“Expanding into wholesale is a normal development for the model and builds on the do the job I was recognised for on profitable Young Business Person of the Calendar year previous yr. We’re seeking forward to assembly new vendors at Pure London, and realize they know their consumers finest so, in addition to the existing styles we can build garments special to them, if that is what they want,” he extra.

Fibre2Fashion Information Desk (GK)

Matthew O’Brien, the winner of Britain’s Leading Designer, is established to start an inaugural, prepared to use featuring for wholesale at Pure London in stand C54 in the high quality evening use section. Pure London, the trade fashion purchasing event, representing womenswear, menswear, footwear, equipment, and young fashion, will be held from February 9-11, 2020.