Ralph Lauren launches a clothing rental service

Ralph Lauren has launched a new lease on lifestyle. 

America’s most iconic designer unveiled today a membership clothing rental plan with his most available women’s brand name, Lauren Ralph Lauren.

Like the manner rental pioneer Hire The Runway, along with Nuuly, Le Tote and other competitors in the booming classification, the system makes it possible for customers to maintain their fits clean while procuring extra sustainably.

A put-together look for Ralph Lauren's rental program, thelaurenlook.com
Weston Wells

A every month membership to TheLaurenLook.com begins at $one hundred twenty five with endless swaps and complimentary delivery both of those methods. The initiative incorporates Lauren, Lauren Lady and Lauren Petite, with sizes ranging from petite to 24W. The web site will aspect about 600 pieces, together with daywear, exclusive situation, denim and loungewear. For spring, assume crisp navy suiting, tie-entrance broadcloth dresses and floaty floral skirts. 

“The Lauren Look makes it possible for us to explore an solely new model tapping into the expanding target on the sharing financial system and revolutionizing how we glimpse at manner usage,” suggests David Lauren, Chief Innovation and Branding Officer.

Here’s how it operates: A subscriber browses the web site, positioning 10 or extra pieces in a digital manner closet and highlighting favorites. The organization sends 4 of the picks in a shipment, and as quickly as the complete return is in transit, a new buy will depart. For a $7 upcharge, a member can lease 4 precise merchandise with expedited delivery.

Clothes are dry cleaned employing nontoxic products and solutions concerning rentals and “keepers” are readily available for invest in at a lower price, generally about one/three lower than retail. When the merchandise get to their rental cap, the organization will donate them to Offering Fantastic, a non-profit benefiting at-possibility people and little ones.

Take it from Ralph. When it will come to your wardrobe, sharing is caring.