October 20, 2021


Shopping Works Wonders

Shailesh Chaturvedi, MD, Arvind Fashions, Retail News, ET Retail

BENGALURU: Arvind Vogue Ltd (AFL), that runs retailers of Calvin Klein, Tommy Hilfiger and Sephora, finds India to be the most valuable market place in Asia as it holds a kitty of about 100 metropolitan areas and small towns for manner retail business. In accordance to Shailesh Chaturvedi, the freshly-appointed taking care of director of AFL, the organization has presented him the mandate to expand and grow its manufacturers in smaller sized towns this calendar year.

“Most international locations in this component of the world present 1-city business. Indonesia just has Jakarta. Philippines has Manila. Australia has only Melbourne, Sydney and Brisbane,” said Chaturvedi. Possessing worked in Hong Kong at informal clothing rival Benetton in 2005-06, he in comparison and said, “India, on the other hand, has big consumption centers in smaller sized metropolitan areas for equally online and offline retail. It delivers 100-as well as metropolitan areas to do business in, like China.”

This insight on India comes even as AFL is boosting Rs 200 crore to reinforce its balance sheet this calendar year. In the fiscal, the retailer pruned its portfolio of manufacturers and exited some, like Gap, The Children’s Put and Hanes in a bid to cut losses. In July, Walmart-owned Flipkart had picked up about 27% stake in AFL’s freshly fashioned subsidiary Arvind Youth Brands, which owns denim label Flying Machine.

The informal and denim participant, nonetheless, expects complete business restoration by mid-calendar year paced by the ongoing vaccination push. It registered 80% restoration in the third quarter finished December driven by very good festive season and wintertime income.

“We want to penetrate small metropolitan areas and Tier 3 and 4 towns as we famous development in our business in these markets about last calendar year. Covid-19 has not strike these markets,” Chaturvedi advised ET.

AFL, owned by Ahmedabad-centered textile maker Arvind Ltd, started off functions in 1993. At present, the BSE-stated organization is current through one,200 unique brand name retailers, 14,000 multi-brand name retailers and 3,four hundred big structure retailers.