U.S. Polo Assn. Launches Premium White Label Collection in the U.S.
Legendary sport-influenced brand name utilizes premium materials and subtle style for new collection
Press Launch
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Feb 10, 2022
WEST PALM Seashore, Fla., February 10, 2022 (Newswire.com)
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U.S. Polo Assn., the official model of the United States Polo Association (USPA), has launched its White Label Selection in the U.S., a contemporary, new notion designed from premium fabrics and showcasing a refined, nevertheless relaxed, fashion. Explained as elevated simplicity, the White Label Assortment is the most current twist on present day trend by the iconic U.S. Polo Assn. brand name, which is identified around the world for its approachable, activity-impressed apparel. The White Label Selection for males is offered now, only at uspoloassn.com/whitelabel.
“For the launch of White Label, we have concentrated solely on the essential, main things of the basic American wardrobe but with premium supplies and styling,” said Curt Wagner, Design and style Director for U.S. Polo Assn. in the United States. “The White Label Collection is our consider on American classics with a informal ease and ease and comfort that stays real to the brand name.”
That includes pops of shade combined with a neutral color palette of golden browns, warm vanilla, ceramic blues, and vintage navy, this Collection is an upgraded and adaptable athleisure wear that can be dressed up or down. The modern-day fit of White Label demonstrates the sportier facet of vogue, a nod to the authentic relationship of U.S. Polo Assn. and the sport of polo.
“I am proud of the effort we set into developing this planet-course selection and the means to now give our buyers an elevated spin on the U.S. Polo Assn. model that they adore,” said Cliff Lelonek, President of JRA, U.S. Polo Assn.’s licensing partner in the United States. “I describe the assortment as providing modern day magnificence which is both fashionable and uncomplicated to use.”
No matter if you are operating from home, heading out for an afternoon of things to do, or for a supper with close friends, U.S. Polo Assn.’s White Label Collection for gentlemen can get you from early morning to night. The Women’s White Label Collection is under development with strategies to fall in late 2022.
“We anticipate that our U.S. shoppers will be as excited about U.S. Polo Assn.’s White Label Selection as we are,” explained Brian Kaminer, the Senior Vice President of Manufacturer and Solution Enhancement at USPA Global Licensing, which manages the world wide, multi-billion-greenback U.S. Polo Assn. model. “Our elevated solution to sportswear more showcases our reliable connection to the activity of polo, as nicely as the common American styling that the brand is regarded for.”
About U.S. Polo Assn. and USPA World Licensing Inc. (USPAGL)
U.S. Polo Assn. is the official brand of the United States Polo Affiliation (USPA), the nonprofit governing body for the sport of polo in the United States and one particular of the oldest sports activities governing bodies, obtaining been established in 1890. With a multi-billion-greenback international footprint and all over the world distribution by way of some 1,200 U.S. Polo Assn. retail stores, division retailers, sporting items channels, independent merchants and e-commerce, U.S. Polo Assn. gives attire for men, girls, and kids, as very well as accessories and footwear in 194 countries around the world. Rated the fifth largest sports licensor in License Global magazine’s 2020 list of “Best 150 World Licensors,” U.S. Polo Assn. is named together with this kind of legendary sports activities manufacturers as the Countrywide Football League, the Nationwide Basketball Affiliation and Main League Baseball. Visit uspoloassnglobal.com.
USPA Global Licensing Inc. (USPAGL) is the for-financial gain subsidiary of the USPA and its unique globally licensor. USPAGL manages the worldwide, multi-billion-greenback U.S. Polo Assn. brand and is the steward of the USPA’s mental attributes, supplying the activity with a extended-term resource of earnings. Through its subsidiary, Global Polo Enjoyment (GPE), USPAGL also manages International Polo Television set, the world’s primary generation entity for world wide polo broadcasts and polo life-style articles. Master additional at globalpolo.com.
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For further info call:
Stacey Kovalsky – Senior Director, Global Communications
Telephone +001.561.790.8036 – E mail: [email protected]
Kaela Drake – PR & Communications Coordinator
Telephone +001.561.461.8596 – Email : [email protected]
Supply: USPA World-wide Licensing Inc.
