UK-based retailer John Lewis to launch 100 fashion brands online

Uk-based substantial-conclusion office store chain John Lewis has introduced on the net launch of one hundred new trend models in the up coming 1 calendar year. Near to forty of these will be launched about the up coming 6 months as component of its tactic to answer to a shift in customers’ procuring conduct. The retailer will also allow for models to specifically promote goods on its on the net channel.

Some of the models slated to be made accessible at John Lewis contain moreover-measurement lingerie model Oola, menswear models Raging Bull and Spoke London, as nicely as sustainable models like Knowledge Cotton Apparel, Dedicated and Lefrik. Farah, Simon Carter apparel and Trotters childrenswear will also be extra, in accordance to British media reviews.

In addition, the retailer is on the lookout to increase the array of cost-effective models on its e-commerce system with Crew Apparel, Dorina Lingerie and Lands’ Finish.

“We’ve offered consumers the selection to invest in larger branded household goods specifically from suppliers by means of for a amount of several years and we’re now increasing this into trend, furnishing consumers with even greater option. As component of our ideas to modernise the John Lewis model, we’re increasing each the amount of trend models and the array of those we by now promote on johnlewis.com. In the long run, we prepare to bring onboard and grow numerous far more of our trend models, supplying consumers even far more of what they appreciate,” said Pippa Wicks, government director at John Lewis.

The company had launched about fifty models previously this calendar year to abide by the causalisation pattern in the wake of the pandemic.

Fibre2Fashion News Desk (KD)

Uk-based substantial-conclusion office store chain John Lewis has introduced on the net launch of one hundred new trend models in the up coming 1 calendar year. Near to forty of these will be launched about the up coming 6 months as component of its tactic to answer to a shift in customers’ procuring conduct. The retailer will also allow for models to specifically promote goods on its on the net channel.