Gucci pulled back again the curtain on backstage preparations for its Milan fashion week 2020 present, kicking off Italy’s luxurious lineup of runways in a exclusive way.
Style devotees confirmed up anticipating innovation — and an expertise. After all, the show’s invite arrived via WhatsApp, was followed by the hashtag #GucciTheRitual and, later on nevertheless, punctuated by a shot of designer Alessandro Michele in his car en route to the event.
As showgoers entered the Gucci Hub, they arrived on a particular form of backstage. Alternatively of the typical concentrate on the editorial and superstar who’s-who in the area (at first, in any case), pre-present models sitting down quite and berobed in hair and make-up took the lion’s share of awareness. Innovation — and immersion? Examine.
Attendees stood by watching as mascara was manufactured to run beautifully down sleek-as-stone cheeks. Hair was blown, combed and coaxed sleekly into place in