The new initiative means customers’ donations of pre-beloved outfits from any brand will be reused, recycled or repurposed. No donated items will go to landfill.

Collection boxes will be available in Primark’s a hundred ninety retailers across the British isles.  The retailer has partnered with sustainable remedies consultancy Yellow Octopus to start the scheme.

Yellow Octopus will pay back market worth to Primark for any donations. Any earnings from the scheme will go to Primark’s world wide charity husband or wife Unicef, to assist its training programmes for vulnerable children.

Katharine Stewart, moral trade and environmental sustainability director at Primark, reported: “We know people do not always uncover it easy to recycle their outfits, textiles and footwear. And we know people have had huge clearouts throughout lockdown. Now is the fantastic time to be launching our in-retail store recycling programme, earning it practical for prospects to give a next life to items from their wardrobe that they no longer will need. This will minimize waste going to landfill and enable our prospects to enable the ecosystem. With the earnings going to Unicef’s vital childhood training programmes, we are also supporting our world wide charity husband or wife in their operate.”

It is the hottest move in the retailer’s commitment to sustainability, known as Primark Cares. The programme incorporates the enlargement of the retailer’s Sustainable Cotton Programme with a commitment to coach a hundred and sixty,000 cotton farmers in India, Pakistan and China in more sustainable farming methods by 2022.

Primark reported that it proceeds to commit in the use of sustainable fibres across all product ranges.