Aveda Goes Vegan – Mpls.St.Paul Magazine

Earlier this month locally-based Aveda announced the recent switch to 100 percent vegan products. In addition to their existing vegan franchises, Nutriplenish and Botanical Repair, moving forward, all of the company’s products will follow suit, containing only vegan ingredients as well. Clean, cruelty-free beauty has always been a part of the local brand’s ethos since its inception in 1978, making this move a natural next-step for Aveda’s philosophy. 

The announcement follows the growing trend of clean and vegan beauty products, as consumers become more conscious of their health and individual environmental impact. Plant-based alternatives have skyrocketed in sales, with global forecasts estimating that the industry could grow to be worth $27.9 billion by 2025. 

But Aveda has been a trailblazer in this space for decades. Founded by hairstylist and environmentalist Horst Rechelbacher, the company’s mission has been to create products that are good for the planet, their employees, and their

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